Sergey Akhmetov
Media · Technology · Influence
Founder of MediaBoost. I work with large companies, international projects and leading media.
I combine strategic communications, technology and analytics to manage information flows, develop digital platforms and strengthen influence across markets.
Among those I’ve worked with
Approach
I work at the intersection of media, technology and artificial intelligence.
I build digital platforms, develop information projects and introduce tools that help companies expand their influence in the information space.
I work on distributing information across different markets, taking into account the specifics of each audience, media environment and digital platform.
In every project I try to understand not only the task itself but also how it connects to the market, business interests and changes in the information environment. Often it is these connections that determine which solution will actually work.
Selected projects
- 2026 — now
Tengrinews
I develop the technology infrastructure of one of Kazakhstan’s largest news media outlets.
I created Tengri360, a system that brings together audience, content and traffic source analytics. I am introducing newsroom automation and artificial intelligence tools.
- 2024 — now
Forbes Kazakhstan
Together with the team we built a new digital platform for Forbes Kazakhstan: we redesigned the website and created an editorial system and content management tools.
I continue to work on technology development, analytics and audience growth.
- 2024 — now
International business publication
Technology development for an international business publication that has been operating since 1995 and publishes in 12 languages.
Newsroom process automation, development of a new content management system and growth of distribution tools.
- 2025 — now
European pharmaceutical company
Advising on strategic communications, distribution of expert content and digital presence.
Work with information channels, reputation and audience trust in line with industry requirements.
- 2026 — now
Discover Analytics
I created an analytics platform for working with Google Discover.
The service helps newsrooms understand how their publications perform, find patterns in audience behaviour and make data-driven decisions.
More than 100 newsrooms around the world use the platform.
- 2026 — now
Tengri Health
I advise the team of a medical media outlet on digital development, helping them introduce editorial tools, improve processes and develop the technology platform.
- 2026 — now
ZTB
Together with the team we renewed the outlet’s digital platform: a new concept, design and editorial system.
- 2026 — now
Cronos Asia
We built a new editorial dashboard, automated publishing workflows and expanded content management capabilities.
- 2025 — now
National Business
I developed the concept of a business media outlet and a new system for managing editorial processes.
- 2025 — now
Qumash.kz
We are growing a Telegram project into an independent digital media outlet with its own technology platform, editorial tools and content formats.
- 2025 — now
MEKS
We created an information platform for a project to modernise energy and utility infrastructure.
The goal is to make complex information about large-scale infrastructure changes clear and accessible to people.
- 2026
“Kod Tengri”
Co-author of a book created together with Tengrinews. I wrote the technical chapter on the use of technology, analytics and digital tools in modern media.
How I can help
- Discuss: Strategic communications
Strategic communications
I build companies’ information presence across different markets, helping them convey key ideas, extend their reach and strengthen their influence.
- Discuss: Media and digital platforms
Media and digital platforms
I create and grow media, from concept and technology infrastructure to managing newsroom processes and growing the audience.
- Discuss: Analytics and artificial intelligence
Analytics and artificial intelligence
I build systems that bring data together, automate processes and support data-driven decisions.
- Discuss: Information influence and AI visibility
Information influence and AI visibility
I analyse how companies and their work are represented in search engines, the media and AI answers, and help strengthen their presence and keep information accurate.
Contact
Write about consulting, joint projects, interviews and talks.
- Telegram
- @zloysa (opens in a new tab)